At the end of Christmas season 2020, we have analyzed how well the products have performed in Amazon’s Best Sellers list during a holiday season. Here, we have monitored as well as analyzed 1,700+ exclusive Bestselling products for Amazon US from the 10 most popular Amazon bestsellers categories for 18-26 December 2020.

In this blog post, we have analyzed Amazon’s Best Sellers products depending on various parameters.

• Apple products have the top average rating of 4.83 stars.
• Extract Amazon Best Seller’s data for FREE with the Amazon’s Best Seller Crawlers.
• Home & Kitchen category had the maximum numbers of brands – 85.
• Nintendo had the maximum number of distinctive products in the bestsellers’ list – 35.
• The biggest seller was Amazon.com, having 51% of the bestselling products in the Christmas week.
• The most reviewed product in the bestseller’s list is – Ring Stick up Cam Battery.

To do the analysis, Amazon US’s best sellers data during Christmas week was scraped using Amazon’s Best Sellers Crawler. We have taken the 10 most popular bestsellers categories in the consideration – Automotive, Books, Appliances, Computers & Accessories, Fashion, Electronics, Home Improvement, Home & Kitchen, Video Games, and Toys & Games.

Amazon’s Best Sellers Crawler can scrape Amazon’s bestseller’s product data like product name, ASIN, pricing, ratings, ranks, sellers’ name, customer reviews, as well as rating histograms. X-Byte Enterprise Crawling has many e-commerce crawlers, which can assist you in scraping data within minutes. All these scrapers are easily usable where you don’t need to worry about choosing the fields to get scraped.

Throughout the Christmas 2020 week, the category of Home & Kitchen had maximum numbers of brands having 85 exclusive brands to make it the Bestselling listing. The next category was Home Improvement with 73 brands. Amongst the well-known Amazon’s bestselling list, not much variation is there in brand counts. Merely 3 out of 10 categories had an increase in the brand count during this Christmas 2020. The highest increase in the brand count was in the category called ‘Toys & Games’.

Any category having less number of brands shows a monopoly in any given segment. For example, the Video Games section had the minimum number of brand variations during the week that might be because of the fame of PlayStation and Nintendo.

A line chart given below indicates the brands for every category during the Christmas week.

Nintendo had a maximum number of distinctive products sold in Christmas week having a total of 35 of the bestselling products. They began with 24 exclusive products at the start and still succeeded to rank 20 of their products in the best-selling list in the ‘Electronics’ as well as ‘Video Games’ categories by the end of Christmas week. A product called ‘The Nintendo Switch Pro Controller’ remained on the bestsellers’ list with the longest rank constantly between 40 as well as 60.

Apple ranked 2nd having 30 products for categories like ‘Electronics’ as well as ‘Computer & Accessories’. Products like Apple Watch Series 3, as well as 85W MagSafe Power Adapter, remained in the bestseller’s list during Christmas Week with the highest ranks.

The brand Amazon had a total of 27 distinctive products that were given across different categories – Home Improvement, Electronics, Computer & Accessories, and Home & Kitchen. The Fire Tablet, Fire Stick, and Echo Dot are Amazon’s best-selling products.

VTech is renowned for its complete range of products and smart toys suggested by Forbes, having 10 products consistently ranking in the bestsellers’ list.

A chart here displays the brands, which had the maximum unique products available on Amazon’s bestsellers list in the Christmas week.

Throughout the 7-days’ time to lead to 26th December, the total number of reviews below products in a Fashion’s bestseller list is improved by 19.1%.

The maximum reviewed product in the best-selling list in Christmas 2020 is ‘The Ring Stick up Cam Battery HD’. It has got 18K Amazon product reviews in the time-span of only 7 days!

The 2nd most reviewed product in the bestseller’s list is ‘Amazon’s Fire TV Stick 4K’. This was followed by three products, Echo Show 5, Fire Tablet, as well as Amazon Smart Plug. The 8th most reviewed product was a book named ‘The Promised Land’, written by Barack Obama, getting 8.7K Amazon reviews in the Christmas Week.

The 2nd most reviewed product in the bestseller’s list is ‘Amazon’s Fire TV Stick 4K’. This was followed by three products, Echo Show 5, Fire Tablet, as well as Amazon Smart Plug. The 8th most reviewed product was a book named ‘The Promised Land’, written by Barack Obama, getting 8.7K Amazon reviews in the Christmas Week.

Throughout Christmas 2020, PlayStation, Apple, and Nintendo had maintained an average rating of more than 4.7. The Amazon-branded products came 2nd with a bit lower ratings of 4.5 that remained continuous during the week. Hanes, an apparel company had the lowermost average ratings amongst the best brands fluctuating between 4.4 and 4.3.

The only product having 5-Star Ratings in Christmas 2020 was ‘Waten H2O Ice Maker’ from the ‘Appliances’ category.

Total 383 Amazon sellers were working on 18th December, which lowered to only 370 sellers by 26th December. Fatefully during this Christmas week, the biggest seller was Amazon.com with 51% of the bestselling products.

Merely 5 products accomplished to maintain the No. 1 rankings on Amazon’s US Bestsellers listing. They incorporated Amazon’s Fire 7 Tablet, GE’s Countertop Nugget Ice Maker, and ThisWorx’s portable Car Vacuum cleaner. Whereas $10 PlayStation Gift Cards as well as Barack Obama’s biography, A Promised Land has rounded up a list having the only two non-electric items.

Amazon’s Best Selling Brands

The best-selling products from Amazon come under different categories like ‘Home & Kitchen’, ‘Fashion’, ‘Electronics’, and ‘Computer & Accessories’. All the products under Amazon Brand are doing very well with the items having average ratings between 4.4 and 4.7.

The best-selling products from Amazon come under different categories like ‘Home & Kitchen’, ‘Fashion’, ‘Electronics’, and ‘Computer & Accessories’. All the products under Amazon Brand are doing very well with the items having average ratings between 4.4 and 4.7.

Amazon Basics as well as other private labels of Amazon cover a bigger collection of categories as well as provide over 2K products for selling. The private-label products are reasonably priced and generally under $50 however, Amazon has lately come under the fire for making competing products using different sales data. In the bestseller’s ‘Home & Kitchen’ categories, the most reviewed Amazon’s Basics products are a Microfibre Sheet set, priced below $20.

Scraping Amazon using X-Byte Enterprise Crawling

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For a complete listing of Amazon Bestsellers as well as other important data to get extracted from different websites, contact X-Byte using the given form below.