Kroger, a Cincinnati-based grocer, has been up against Amazon and Walmart, which are all aggressively expanding into the grocery to gain market share. Kroger KR 46.7 -0.2 -0.4 % has grown to become the second-largest grocery chain in the United States, with 4,064 locations. Kroger began as a brick-and-mortar grocery store but has since grown online, selling 69,793 products over 16 categories, with such a concentration on groceries and organic foods.

• On their website, Kroger has 69,793 goods for sale.
• Grocery is Kroger’s largest category (23.6K).
• Kroger sells the most products under its label, known as Kroger (4,560).
• Kroger Private Label goods account for more than half of the products available for purchase.
• In comparison to Amazon, Kroger sells more private label products.

Since its beginning, Kroger has focused on groceries. As a result, it’s no wonder that the Grocery category has the most products on Kroger’s online store, with 23.6K items. Beauty & Personal Care (12.3K) and Home & Electronics are the next two categories (10.3K).

Kroger, like many other online retailers, is growing its private label collection. Our Brands encompasses four out of ten of the most well-known brands. Kroger leads the way with 4,560 products, while Simple Truth (2,188) and Private Selection (927) are in second and third place, respectively. Revlon (650), Maybelline (610), and L’Oréal (506) are among the cosmetics brands on the list.

The graph above examines four of Kroger’s most popular online brands by category.

Kroger’s focus on groceries is reinforced by the fact that more than half of its products are in this area. With a bit, more than 15% of private label brands, beauty, and personal care products are in second place. Simple Truth, an organic brand, is the only one in the Natural & Organic category to place third.

Simple Truth is a $2 billion company with more Fair-Trade Certified products than any other house brand grocery chain in the United States.

The top five categories are rounded off by ‘Home & Electronics’ and ‘Cleaning & Household Essentials.’ Everyday Living tops the category of ‘Home & Electronics,’ while Kroger leads the category of ‘Cleaning & Household Essentials. ‘The e-commerce giant’s brand names are focused on clothing, shoes, and jewelry, while Kroger’s grocery and organic brands are expanding. Even though Amazon purchased Whole Foods in 2017, the company is planning to open a new chain of grocery stores nationwide. Walmart appears to have gone a long way since 1983, since they first began selling private label products, with 84 percent of customers purchasing private label items. Kroger’s cooperation with Alibaba Group to offer its Simple Truth branded items to a global clientele, but on the other side, could lead to more collaborations with Alibaba in the future.

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