Our research on Facebook Marketplace analytics data delivers a comprehensive analysis of data gathered from Facebook Marketplace, focusing on key market trends and dynamics. The dashboard highlights an in-depth analysis of the property sector, showcasing a price peak in August month followed by a gradual decline in a price. It offers a detailed time-based trend analysis, emphasizing the prevalence of furnished houses and flats, which dominate the listings. Moreover, the dashboard delivers a clear view of price distribution across major cities, enabling users to easily identify patterns. By offering critical insights, this analytics report empowers users to make informed decisions in the growing property market on Facebook Marketplace.

Data Sources

Our analysis delivers publicly available data from several sources of Facebook marketplace including product listings, prices, descriptions, seller details, availability, and customer interactions. This data provides valuable insights for market trends and competitive analysis.

Key Insights

Our analysis of property trends and pricing data from Facebook Marketplace reveals several significant insights that highlights current real-estate market. By monitoring price variations, property types, and regional variations, we deliver patterns that provide a clearer picture of real-estate landscape. Below are key insights:

1. Seasonal Price Trends

Our research and report say that there is a notable rise in property prices in August, despite a several properties being listed. This trend indicates a seasonal demand surge that boosts prices temporarily, followed by a decrease in prices even as the supply of properties remain stagnant.

2. Furnished Properties Dominance

Majority of the properties listed are well furnished. This highlights a strong preference among buyers and renters who are ready for move-in-ready homes, indicating a market trend towards convenience and immediate usability.

3. Expensive City

City Ste-Agathe-des-Monts is the most expensive city in regards with property prices. The city’s high cost underscores its premium status in the market, reflecting factors such as location desirability or exclusive amenities that boosts property values.

4. High Proportion of Private Room Listings

Approximately 15% of the total listed properties feature headlines such as “Private Room for Rent.” This portion of listings points to a significant market segment focused on individual room rentals, catering to particular requirements and preferences.

5. Small-Sized Properties

The majority of listed properties only have one bathroom and one bedroom. This trend suggests a high demand for smaller, more manageable living spaces, which could be influenced by factors such as affordability and living conditions.

6. House and Flat Dominance

Over 80% of the total listed properties are classified as houses or flats. This dominance of property type indicates their popularity and suggests that the market for these categories is more developed than for other properties.

KPIs (Key Performance Indicators)

1. Time-Based Price and Property Trend Analysis

Monitor price fluctuations and property trends over time to identify market dynamics. Analyze historical data to predict future pricing patterns and investment opportunities.

2. Property Type and Their Corresponding Prices

Monitor price variations across various property types to determine value trends. Compare the average price of property categories to understand market preference.

3. Top Properties Based on Furnishing Type

Identify high-demand properties categorized by their furnishing type, from furnished to semi-furnished and unfurnished. Highlight the most filtered -furnishing options that align with market trends.

4. Price Comparison Across Bedrooms

Compare property prices based on the number of bedrooms to reveal pricing patterns.

5. Top Location Based on Price

Analyze location-specific price data to identify the most expensive and affordable areas. Based on current market prices, determine the top locations that offer the best value.

6. Max of Bathroom Across Properties

Identify properties with the highest number of bathrooms to gauge luxury and functionality trends. Compare a number of bathrooms to assess features that boost property desirability.

Major Goals of Facebook Marketplace Research and Report

This research and report aim to analyze market trends, user demographics, and category performance while evaluating the competitive landscape and sales trends. It will also assess user engagement, listing effectiveness, and issues related to fraud and security, ultimately identifying growth opportunities and enhancement in the platform.

Target Audience

• Retailers and Resellers
• Small business owners
• Marketing and Sales team
• Tech startups
• Retail Data Analysts
• Social Media strategists
• Retail Consultants
• Market Researchers
• Product Managers
• Brand managers
• Advertising Professionals

Industries That Benefit from Facebook Marketplace Data Analytics

Facebook Marketplace data analytics greatly benefits industries such as e-commerce, retail, real estate, automotive, and consumer goods. Insights into user behavior, sales trends, and market demand help businesses optimize property listings, pricing strategies, and marketing efforts, enhancing profitability and competitiveness.

Benefits of Facebook Marketplace Data Analytics

1. Enhanced Sales Performance

Data analytics helps identify top-performing products and optimize listings to boost sales.

2. Targeted Marketing

Businesses can analyze user behavior to create more effective, targeted marketing campaigns.

3. Competitive Insights

Gain valuable insights into competitor’s pricing and strategies.

4. Enhanced Customer Experience

Customize offerings based on user preferences and demand patterns.

5. Informed Decision-Making

Data-driven insights lead to better business decisions regarding inventory, property listings, and expansion strategies.

Summary

Facebook Marketplace data analytics offers businesses key benefits, including enhanced sales performance, targeted marketing, competitive insights, and customer experience. By analyzing user behavior and market trends, companies can make informed decisions about pricing, inventory, and strategies, ultimately boosting their competitiveness and profitability in the marketplace.