Facebook Marketplace Data Research and Report
Our research on Facebook Marketplace analytics data delivers a comprehensive analysis of data gathered from Facebook Marketplace, focusing on key market trends and dynamics. The dashboard highlights an in-depth analysis of the property sector, showcasing a price peak in August followed by a gradual decline in price. It offers a detailed time-based trend analysis, emphasizing the prevalence of furnished houses and flats, which dominate the listings. Moreover, the dashboard clearly shows price distribution across major cities, enabling users to identify patterns quickly. This analytics report empowers users to make informed decisions in the growing property market on Facebook Marketplace by offering critical insights.
Data Sources
Our analysis delivers publicly available data from several sources of the Facebook marketplace, including product listings, prices, descriptions, seller details, availability, and customer interactions. This data provides valuable insights into market trends and competitive analysis.
Key Insights
Our property trends and pricing data analysis from Facebook Marketplace reveal several significant insights highlighting the current real-estate market. By monitoring price variations, property types, and regional variations, we deliver patterns that provide a clearer picture of the real-estate landscape. Below are key insights:
- Seasonal Price Trends
Our research and report show a notable rise in property prices in August despite several properties being listed. This trend indicates a seasonal demand surge that temporarily boosts prices, followed by a decrease in prices even as the supply of properties remains stagnant.
- Furnished Properties Dominance
The majority of the properties listed are well furnished. This highlights a strong preference among buyers and renters for move-in-ready homes, indicating a market trend toward convenience and immediate usability.
- Expensive City
City Ste-Agathe-des-Monts is the most expensive city in terms of property prices. The city’s high cost underscores its premium status in the market, reflecting factors such as location desirability or exclusive amenities that boost property values.
- High Proportion of Private Room Listings
Approximately 15% of the total listed properties feature headlines such as “Private Room for Rent.” This portion of listings points to a significant market segment focused on individual room rentals, catering to particular requirements and preferences.
- Small-Sized Properties
The majority of listed properties only have one bathroom and one bedroom. This trend suggests a high demand for smaller, more manageable living spaces, which could be influenced by affordability and living conditions.
- House and Flat Dominance
Over 80% of the total listed properties are houses or flats. This dominance of property types indicates their popularity and suggests that the market for these categories is more developed than for other properties.
KPIs (Key Performance Indicators)
- Time-Based Price and Property Trend Analysis
Monitor price fluctuations and property trends over time to identify market dynamics. Analyze historical data to predict future pricing patterns and investment opportunities.
- Property Type and Their Corresponding Prices
Monitor price variations across various property types to determine value trends. Compare the average price of property categories to understand market preference.
- Top Properties Based on Furnishing Type
Identify high-demand properties categorized by their furnishing type, from furnished to semi-furnished and unfurnished. Highlight the most filtered furnishing options that align with market trends.
- Price Comparison Across Bedrooms
Compare property prices based on the number of bedrooms to reveal pricing patterns.
- Top Location Based on Price
Analyze location-specific price data to identify the most expensive and affordable areas. Determine the top locations that offer the best value based on current market prices.
- Max of Bathroom Across Properties
Identify properties with the highest number of bathrooms to gauge luxury and functionality trends. Compare the number of bathrooms to assess features that boost property desirability.
Major Goals of Facebook Marketplace Research and Report
This research and report analyze market trends, user demographics, and category performance while evaluating the competitive landscape and sales trends. It will also assess user engagement, listing effectiveness, and issues related to fraud and security, ultimately identifying growth opportunities and enhancement in the platform.
Target Audience
- Retailers and Resellers
- Small business owners
- Marketing and Sales team
- Tech startups
- Retail Data Analysts
- Social Media strategists
- Retail Consultants
- Market Researchers
- Product Managers
- Brand managers
- Advertising Professionals
Industries That Benefit from Facebook Marketplace Data Analytics
Facebook Marketplace data analytics greatly benefits e-commerce, retail, real estate, automotive, and consumer goods industries. Insights into user behavior, sales trends, and market demand help businesses optimize property listings, pricing strategies, and marketing efforts, enhancing profitability and competitiveness.
Benefits of Facebook Marketplace Data Analytics
- Enhanced Sales Performance
Data analytics helps identify top-performing products and optimize listings to boost sales.
- Targeted Marketing
Businesses can analyze user behavior to create more effective, targeted marketing campaigns.
- Competitive Insights
Gain valuable insights into competitors’ pricing and strategies.
- Enhanced Customer Experience
Customize offerings based on user preferences and demand patterns.
- Informed Decision-Making
Data-driven insights improve business decisions regarding inventory, property listings, and expansion strategies.
Summary
Facebook Marketplace data analytics offers businesses key benefits, including enhanced sales performance, targeted marketing, competitive insights, and customer experience. By analyzing user behavior and market trends, companies can make informed decisions about pricing, inventory, and strategies, ultimately boosting their competitiveness and profitability in the marketplace.
