About Price Scraping
Web Scraping is the method of obtaining structured data from multiple websites, and price scrapers take advantage of these methods to collect competitive product information and pricing from websites.
Price scraping crawlers replicate a traditional web user’s navigation through a target competitor’s webpage to collect the data you’ve requested. Price scraping allows you to cheaply build massive, customizable information to drive your price strategy.
As a result, it’s become a crucial platform for online businesses wanting to gain a competitive advantage by getting near-real-time visibility over their pricing and stock availability.
“Data-backed pricing management strategies produce considerable returns in the short term: 2 percent -7 percent rise in business margins and a 200-350 percent average increase in ROI over just 12 months,” according to Deloitte.
Avoiding pricing scraping or going it alone in today’s highly digital-first environment may create major issues and push clients to your competitors. Automated price scraping also absolves you from monotonous, manual inspections, which can take up a significant portion of your day.
On the other hand, using an AI-powered price scraping tool backed by human intelligence is a win-win strategy for increasing productivity and effectiveness. By simplifying the price scraping process, you will spare some more time for crucial business areas requiring creative thinking, such as price planning and promotional campaigns.
Is Pricing Legal?
There are minimal constraints to collecting information online. It is possible to scrape Google Shopping, Amazon, or any other e-commerce website and report data in near-real time. If your competitor’s information is under a login and you must agree on terms and conditions to access price data, you must be cautious to stay on the right side of those terms.
Which Data Can You Scrape?
Brand Name
We can locate and save competitor brands for identical or comparable goods.
Pricing and Offers
We have more up-to-date pricing data and can track discounts.
Attributes
Monitor and evaluate the product qualities of your rivals, such as colors, size, functionalities, and capabilities.
Product Details
Marketing schemes used by your competitors exposed. Gain an advantage by enhancing your product description.
Product Name
We gather the precise product name and match it to your item.
Availability
X-Byte Enterprise Crawling can track product availability and save historical availability data.
There are six things that a good pricing scraping strategy should include:
| Field | Use case |
|---|---|
| Brand name | Find competing brands with the same or similar product and store this information to drive your pricing decisions. |
| Attributes | Track and compare products based on color, size, style, function, etc. |
| Product name | Match the competitor’s product name with your product. |
| Price & promotion | Track discounts and special promotions and make decisions about your discount and bundling strategy. |
| Product description | Does your product description need a little love? See what the competition’s saying and use that to craft compelling copy that converts. |
| Availability | Is your competitor’s product available? Are there any patterns in their products’ availability data history? Use that information to drive your ad strategy and target customers who are shopping for that exact item or something closely related. |
Advantages of Price Comparison Scraping
Whether you’re a local firm or a multinational corporation, incorporating price scraping into your product intelligence approach has several advantages.
To prosper and survive in the future normal, you must adapt to the massive consumer transition to digital purchasing. With entry barriers less than ever, competitive pricing is a significant motivator for recruiting new consumers and increasing devotion among current ones.
As per our consumer study, 96% of participants replied they compared pricing before making a purchase. 79% stated price comparison was essential to them.
Price Scraping Challenges
A change in the target website’s URL, incorrect or missing UPCs, and anti-scraping bots, which monitor extraction activities and attempt to slow down the process, are just several factors that will affect the data extraction process.
Without constant monitoring and correction, the scraper bots, precision, and data quality will start to deteriorate over time.
Consider scraping data from the world’s biggest merchants daily for every product in the category so there is room for error. Professional services, including price scrapers and price scraping services, are the best approach to scraping large amounts of trustworthy data.
Price Matching that Combines AI and Human Intelligence
We utilize AI and human intelligence to provide the best outcomes for our consumers. Three pillars guide our approach to product intelligence:
- Obtaining Information
- Exhaustive product matching
- Simple analytics and reporting
Working with customers across sectors, we’ve seen multiple instances when Price Scraping Service Providers fail to review the data they give to pricing teams. Several files they get are blank, and the data is jumbled; while this could be repaired, it takes patience and adds to the workload.
If you wish to boost up your price scraping policy, contact X-Byte Enterprise Crawling today or request for a free quote!
