According to an Adobe survey, customers spent 1.3% lower this year than in 2020, bringing total Black Friday deals to $8.9 billion. However, this year’s results are 2.4 % higher than in the years before the pandemic.
As per the survey, it’s the first year that online sales have decreased during the Black Friday season. The graph below depicts the $9 billion high point in e-commerce sales in 2018 and the precipitous decline in the global pandemic (2019-2021).
This blog compares and contrasts Walmart vs. Amazon in terms of the number of deals, discounts, and other factors.
Key Observations
- Even during the Black Friday season, Amazon offered discounts ranging from 20% to 80% on nearly every product category.
- Several leading products were discounted by 20 to 75% at Walmart.
- Walmart has 3808 products on sale, while Amazon has 17742.
Black Friday 2021: Diminished Pandemic Effect
Despite the projected disease outbreak recession, Google search trends for the terms ‘Amazon Black Friday discounts’ and ‘Walmart Black Friday deals are interesting to watch:
Consumer interest in Walmart’s Black Friday discounts has clearly increased, as shown in the graph above. This may be because Walmart announced its best discounts and deals before Amazon on November 4, 2021. Despite this, the e-commerce firm revealed its greatest prices on over 17000 products, which is comparatively four times higher than what Walmart offers.
Black Friday 2021’s Hot Cakes
Consumers can save a lot of money on a variety of things during Black Friday and Cyber Monday sales. As a result, the ones with a very high demand sell quickly. Take a peek at Amazon and Walmart’s top-selling product categories this year:
Walmart, for example, had the Black Friday bargains on products in categories such as home repair, sporting goods, pet supplies, and clothing, to name a few. Similarly, Amazon highlighted some of its greatest deals in categories such as books, electronics, apparel, and home goods.
In terms of price reductions, Walmart and Amazon’s Black Friday discounts featured over 50% price reductions across a wide range of product categories. Clothing, premium beauty products, and automobile equipment were all discounted by almost 45% at Walmart. The jewelry section featured the best deal, with a 73% discount.
On the other side, Amazon offered discounts of up to 80% on periodicals (79%), software (57%), movies (45%), and other items. For more information, see the graphical representation above.
According to a Northwestern University study, products with at least five good reviews have a 270 % higher chance of being purchased.
Walmart and Amazon profited handsomely from this. On top-rated categories, they gave discounts of up to 50%. Products with a rating of four or higher received 68 percent of Walmart’s Black Friday bargains and 82.5% on Amazon.
Fulfill Your Data Requirements
Everyone was caught unaware by the post-pandemic Black Friday selling season. Despite pandemic-related problems like as supply chain disruption, Black Friday retail sales increased by 29.8% in 2021 over the previous year. X-Byte Enterprise Crawling can help you prepare by analyzing e-commerce data, gaining vital insights, and developing successful sales strategies.
For fetching the required data, contact X-Byte Enterprise Crawling today
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✯ Alpesh Khunt ✯
